LECO & KOTRA courtesy of SKIP Center invited IWC members to a workshop introducing us to K-Beauty!
K-Beauty is a term for skincare products that originate from South Korea. The term gained popularity worldwide in the last years and especially in the Western world as it focuses on health, hydration with an emphasis on brightening effects. Based on tradition, Koreans only used natural and non-harsh ingredients to create a clear, glowy and natural-looking skin. Korean cosmetics are available here in Serbia - off the shelves and online, and LECO is engaged in the import and distribution of Korean cosmetics in Serbia. The brands LECO chose to promote have been carefully selected by their specialists.
At the workshop LECO and their dermatologist presented their famous brands: Mediheal, Mizon, Frudia and Moremo. Their specialist gave attendees a presentation of Korean skincare, explaining the steps to the Korean skincare routine, the proper application and a chance to try out their products. Guests we also briefed on how to purchase their products conveniently online from home or wherever they may be. KOTRA also had 3 skin testing machines and their specialists available to assess the guests' skin so they have a better understanding of what kind of skincare they actually need as well as advice by their highly trained professional skin specialists on which products from their lines suit them best.
